Liberation School Interview: Dr. Jared Ball on the myth of Black buying power

Apr 5, 2021

Watch the interview here.

The 2nd installment of our new Liberation School Interview series features Dr. Jared A. Ball on the topic of his 2020 book, The myth and propaganda of Black buying power (Palgrave Macmillan). Exposing the myth and marketing strategy that the path to freedom lies through consumption and financial literacy, the book details and documents its history, demonstrating and the ways it continues to function to blame Black communities for their own oppression. In doing so, it clears space for a real understanding of the struggle for Black liberation.

In this interview, Liberation School editorial member Nino Brown and PSL organizer Gabby Ballard discuss the history of the book’s conception before delving into the evolution and current status of the myth, its impact on the Black freedom struggle, and strategies for combating the myth and redefining power. Among other topics, they also touch on ways to bridge gaps between Black intellectuals, revolutionaries, and organizers.

Dr. Ball is a father, husband, and Professor of Communication and Africana Studies at Morgan State University in Baltimore, Maryland. He is the founder and curator of, a multimedia hub of emancipatory journalism and revolutionary beat reporting. You can read a review of his book here.